Advertisement |
n. item of publicity for a product or service, in magazine, on TV, etc. |
Advertising agency |
n. company specialising in producing and placing advertisements for clients |
AIDA |
Attention, Interest, Desire, Action – the objective of all advertisements |
Benefit |
n. advantage of a product or service, usually derived from its features |
Billboard (AmE) |
n. signboard, usually outdoors, for advertising posters; hoarding (BrE) |
Circulation |
n. average number of copies of a magazine sold in a particular period |
lassified ads |
n. small advertisements in magazine or newspaper categorised by subject |
Commercial |
n. paid advertisement on radio or TV |
Coupon |
n. part of a printed advertisement used for ordering goods, samples etc |
Double-page spread |
n. advertisement printed across 2 pages in a magazine or newspaper |
Eye-catcher (AmE) |
n. something that especially attracts one’s attention – eye-catching adj. |
Features |
n. special characteristics of a product, usually leading to certain benefits |
Hoarding (BrE) |
n. signboard, usually outdoors, for advertising posters; billboard (AmE) |
Poster |
n. large sheet of paper, usually illustrated, used as advertisement |
Prime time |
n. hours on radio and TV with largest audience, esp. the evening hours |
Promote |
v. to (try to) increase sales of a product by publicising and advertising it |
Slot |
n. specific time in a broadcasting schedule, when a commercial may be shown |
Target |
n. objective; what one is aiming at – target audience n. |
U.S.P. |
Unique Selling Proposition; what makes a product different from others |