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Advertising
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Advertisement

n. item of publicity for a product or service, in magazine, on TV, etc.

Advertising agency

n. company specialising in producing and placing advertisements for clients

AIDA

Attention, Interest, Desire, Action - the objective of all advertisements

Benefit

n. advantage of a product or service, usually derived from its features

Billboard (AmE)

n. signboard, usually outdoors, for advertising posters; hoarding (BrE)

Circulation

n. average number of copies of a magazine sold in a particular period

lassified ads

n. small advertisements in magazine or newspaper categorised by subject

Commercial

n. paid advertisement on radio or TV

Coupon

n. part of a printed advertisement used for ordering goods, samples etc

Double-page spread

n. advertisement printed across 2 pages in a magazine or newspaper

Eye-catcher (AmE)

n. something that especially attracts one's attention - eye-catching adj.

Features

n. special characteristics of a product, usually leading to certain benefits

Hoarding (BrE)

n. signboard, usually outdoors, for advertising posters; billboard (AmE)

Poster

n. large sheet of paper, usually illustrated, used as advertisement

Prime time

n. hours on radio and TV with largest audience, esp. the evening hours

Promote

v. to (try to) increase sales of a product by publicising and advertising it

Slot

n. specific time in a broadcasting schedule, when a commercial may be shown

Target

n. objective; what one is aiming at - target audience n.

U.S.P.

Unique Selling Proposition; what makes a product different from others

 

 

 

 

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