S5 Corporate Response - шаблон joomla Книги
Marketing
  • Register
track progress

Marketing is about communicating the value of a given product, service or brand to clients or consumers for the purpose of promoting or selling that product, service, or brand. In this unit, you will learn and practice words and phrases used in the modern business world of marketing.

 

Brand

n. a particular make of product - to brand v. - branded adj.

Consumer

n. the person who buys and uses a product or service - to consume v.

Cost

v. to estimate the price of making a product - costing n.

Develop

v. to create a new product or improve an existing one - product development n.

Distribution

n. the delivering of products to end-users, inc. advertising, storing etc

End-user

n. the person, customer etc who is the ultimate user of a product

Image

n. the concept or perception of a firm or product held by the general public

Label

n. small piece of paper, metal etc on a product giving information about it

Launch

v. to introduce a new product, with publicity etc - product launch n.

Mail order

n. the selling of goods by post - mail-order catalogue n.

Market research

n. study of consumers' needs & preferences, often for a particular product

PackagingUK

n. the wrapping or container for a product

Point of sale

n. the place where a product is actually sold to the public - point-of-sale adj.

Product

n. something made to be sold; merchandise [includes services] -to produce v.

Public relations

n. creation and maintenance of a good public image - public relations officer n.

Registered

adj. registered or officially recorded as a trademark - ® abbr. - to register v.

Sponsor

n. firm supporting an organisation in return for advertising space -also v.

S.W.O.T.

Strength, Weaknesses, Opportunities, Threats

Total product

n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc

Trademark

n. special symbol, design, word etc used to represent a product or firm - " abbr.

 

 

 

 

Student Zone

Airline Vocabulary

Login